Hydrox cookies making a come back - FOX 10 News | myfoxphoenix.com

Hydrox cookies making a come back

Posted: Updated:
NEW YORK (MYFOXNY) - Remember "Hydrox" cookies? Those chocolate sandwich cookies that looked like Oreos?  They haven't been on store shelves in more than a decade, but they're coming back.

Leaf Brands now has the rights to the Hydrox trademark.

CEO Elia Kassoff says the differences between Hydrox and Oreo are that Hydrox is a little crispier, a little less sugary and stands up better in milk.

Hydrox is actually the original creme-filled chocolate sandwich cookie.

It debuted in 1908, Oreo followed four years later.

Even in a new world of nutritional consciousness, there is little evidence that America's sweet tooth is fading. Sales of packaged cookies and baked goods are expected to top $17 billion by 2017, up from $13 billion in 2012, reports Packaged Facts. While the return of Hydrox is expected to be a hit with Baby Boomers who may fondly remember the brand, formerly owned by Kellogg's, Keebler and Sunshine, it may be a tougher sell with Millennials who are not very familiar with the cookie brand, which hasn't been regularly sold on store shelves in almost a decade.

"We'll use social media to reach out to Millennials," says Kassoff. The 46-year-old CEO says that he likes to acquire old brands or trademarks that still have fans. "We recycle brands that get left on the side of the road."

Hydrox could be back on store shelves by September.

Leaf Brands will make the official announcement later this month at the Sweets & Snacks Expo in Chicago.
  • Local NewsLocal NewsMore>>

  • Trench collapse traps workers

    Trench collapse traps workers

    Thursday, July 31 2014 2:56 PM EDT2014-07-31 18:56:22 GMT
    Two construction workers were rescued from a collapsed trench outside a home in Rye, N.Y. on Thursday.  Firefighters from across Westchester County responded to the scene at 15 Bradford Ave. at about noon.
    Two construction workers were rescued from a collapsed trench outside a home in Rye, N.Y. on Thursday.  Firefighters from across Westchester County responded to the scene at 15 Bradford Ave. at about noon.
  • 5 annoying things about the New York City subway

    5 annoying things about the New York City subway

    Thursday, July 31 2014 2:55 PM EDT2014-07-31 18:55:21 GMT
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about the subway system.
    Subway problems are annoying, but it’s just a part of living in New York City. Public transportation isn’t glamorous. It’s a pain. It’s a convenience that can cause an inconvenience. Here is a list of five annoying things about the subway system.
  • Woman plunges to death over cliff in Catskills

    Woman plunges to death over cliff in Catskills

    Thursday, July 31 2014 2:42 PM EDT2014-07-31 18:42:28 GMT
    Authorities say a 23-year-old woman trying to take a picture by the edge of a cliff in the Catskill Mountains died after falling more than 150 feet.
    Authorities say a 23-year-old woman trying to take a picture by the edge of a cliff in the Catskill Mountains died after falling more than 150 feet.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices