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Arizona uses sunny weather to attract travelers

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PHOENIX (KSAZ) -

The beautiful weather this time of year is a huge reason people come to Arizona. The most recent figures show 38 million visitors a year visit the state. A 19 billion dollar business, the Department of Tourism is selling sunshine.

Check out the time-lapse video from the side of a six-story building in downtown Chicago, part of a new campaign from the Arizona Department of Tourism called "kick off your shoes".

A woman lounging poolside, she's slipped off a 400 pound pair of flip-flops made to look like they're crushing a car. It's certainly eye catching!

"This campaign was planned months ago the fact that it hit just when they had the coldest weather they have had in like forever, it really was not intentional." said Sherry Henry with the Arizona Office of Tourism.

It's clever messaging, but it could be the best advertising for the valley of the sun comes from people who are already here. Like Toya Harris who is staying with her kids and husband at the Fairmount Princess in Scottsdale.

"I love it, I am so glad to be here right now... beats being at home in cold Dallas. " said Harris.

How about Paul Bliss, staying at the luxurious Westin Kierland Resort & Spa with his family days longer than expected waiting for a flight home to Buffalo where there's snow up to and above the doors to his construction business.

"I could be trapped in so many other places, everyone back home is telling me why would you want to come home? It is 15 below, wind chill is 25, the airport is closed... the thru-ways are closed and I am the only guy trying to get back there." said Bliss.

Bliss added, "Is this summer? Because it feels like summer in Buffalo! No this is the dead of winter, this is awesome."

 

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