Growing Our Economy: El Clasificado - FOX 10 News | myfoxphoenix.com

Growing Our Economy: El Clasificado

Posted: Updated:

Instead of buying a new convertible car in 1988 one woman was encouraged to start a business. The words of wisdom came from her husband. After much sacrifice the investment paid off and in June, 2013 the couple were recognized as finalists for EOY, Ernst and Young's Entrepreneur of the Year-LA. As they mingled at the Beverly Hilton Hotel ballroom they were amongst some of the best and brightest in So-Cal business. I'm talking about companies like The Coffee Bean to companies dealing in billion dollar accounts.

I asked Martha de la Torre and Joe Badame about the biz for our segment, Growing Our Economy. This week we continue to talk to top entrepreneurs about what's working today and tomorrow. De la Torre and Badame are a husband and wife team, CPA's, who found a niche market. The growing Latino community. They built El Clasificado into the largest free Spanish publication in the country. It is an advertising business in print, mobile, event and on-line catering to Hispanic clientele. Log on to the internet to find their site or see their print ad books delivered by truck. Business number two, Quincinera.com. De La Torre says even in a down economy families will celebrate a young girl's big day. Who amongst us doesn't order on-line. Why not for your Quincinera needs.

They managed to not only survive a down economy but are part of L.A.'s growing economy. Badame says their hiring was up ten percent last year and they continued to hire even last month. One requirement of EOY is a company must show growth. EOY's Brian Ring calls our economy "cautiously optimistic" and companies like this one are part of our city's success story.

Before you think this was all easy, know building a business came at a price. The couple didn't take salaries for ten years and sold their cars and home to live with relatives for a time. April Spencer of EOY will tell you that is the "entrepreneur" way "willing to take risks others won't."  El Clasificado started with just ten-thousand copies in 1988 and now has a distribution of 510,000 in 300 cities.

  • Share ThisMore>>

  • Teen Okay after Hiding In Wheel Well Of Jet Bound For Hawaii

    Teen Okay after Hiding In Wheel Well Of Jet Bound For Hawaii

    Teen Okay after Hiding In Wheel Well Of Jet Bound For Hawaii

    Tuesday, April 22 2014 10:21 PM EDT2014-04-23 02:21:57 GMT
    Officials say a 16-year-old boy is "lucky to be alive" and unharmed after flying from California to Hawaii stowed away in a plane's wheel well, surviving cold temperatures at 38,000 feet and a lack of oxygen. "Doesn't even remember the flight," FBI spokesman Tom Simon in Honolulu told The Associated Press on Sunday night. "It's amazing he survived that." The boy was questioned by the FBI after being discovered on the tarmac at the Maui airport Sunday morning with no identification, Simon said...
    Officials say a 16-year-old boy is "lucky to be alive" and unharmed after flying from California to Hawaii stowed away in a plane's wheel well, surviving cold temperatures at 38,000 feet and a lack of oxygen. "Doesn't even remember the flight," FBI spokesman Tom Simon in Honolulu told The Associated Press on Sunday night. "It's amazing he survived that." The boy was questioned by the FBI after being discovered on the tarmac at the Maui airport Sunday morning with no identification, Simon said...
  • Anaheim's Wonderful WonderCon

    Anaheim's Wonderful WonderCon

    Monday, April 21 2014 10:58 AM EDT2014-04-21 14:58:42 GMT
    It was Easter weekend and while some Angelenos spent their time at Mass, there was a group of passionate people who showed up in mass to celebrate their favorite superheroes at the Anaheim WonderCon.
    It was Easter weekend and while some Angelenos spent their time at Mass, there was a group of passionate people who showed up in mass to celebrate their favorite superheroes at the Anaheim WonderCon.
  • Kidnapping "Prank" Goes Bad, Parents Not Amused

    Kidnapping "Prank" Goes Bad, Parents Not Amused

    Friday, April 18 2014 1:58 PM EDT2014-04-18 17:58:38 GMT
    Twins brothers with a YouTube channel filled with their pranks say they weren't trying to make a joke. Serious intentions or not, a park full of parents were not amused by their latest stunt. This video is a must-see!
    Twins brothers with a YouTube channel filled with their pranks say they weren't trying to make a joke. Serious intentions or not, a park full of parents were not amused by their latest stunt. This video is a must-see!
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices