TUCSON, Ariz. (AP) - The troubled Tucson Unified
School District will spend $300,000 on a public relations campaign to
improve its image amid budget cuts and national criticism for shutting
down its Mexican American Studies program.
The district's governing board voted 4-1 Tuesday to
hire Tucson-based Gordley Group for the marketing campaign to promote
the district's programs and increase enrollment.
However, employees say the money should be spent on education and workers.
The move comes as the Tucson Unified School
District faced heat over its interpretation of a new state law that
banned classes which critics say encouraged the overthrow of the U.S.
government. District officials ordered the end of its much debated
Mexican American Studies program sparking protests from Latino writers
around the country who donated books for "underground libraries."
Mexican American Studies teachers denied that the classes taught racial hatred.
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