Is New Social Media App Ramping Up Battle Of The Sexes? - FOX 10 News | myfoxphoenix.com

Is New Social Media App Ramping Up Battle Of The Sexes?

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PHILADELPHIA -

Ladies, it sounds great: A way to review and score the guys you've dated, check out ones you're interested in and maybe even dish on the ones who did you wrong.

It's like Yelp for guys.

However, is this new social media app ramping up the battle of the sexes?

"I wouldn't use the site, but I know I lot of people who would!" reflected one girl.

"Yeah, I would go on that site," said another.

"I wouldn't do that. I ain't got time for all that," said a third.

You may not have time for that, but apparently thousands of others do.

Meet the app Lulu, the latest way for college co-eds to get the juiciest scoop on a guy.

"Some people want to know who they're dating before they go on a date with them," justified a girl.

In a nutshell, it's Yelp for dudes. Except guys have no idea they're being reviewed, or whether a jilted ex with a serious ax to grind is doing the reviewing.

Here's how it works: a girl can download the Lulu app on her smart phone and use it to peruse potential beaus. They can see what other gals are saying about them, or, by answering a series of questions, they can use the app to review a guy they know.

"We've had a huge success with all the girls loving Lulu and the guys, too," says the Regional Marketing Manager for Lulu, Dana Consalvo. "It's all anonymous and really fun."

Not everyone agrees.

"It sounds like hurtful things waiting to happen," said a guy.

And here's why he says that: guys can't see their score, don't know what's being said, and they have no idea who's rating them.

Some students say it sounds like something that could end up hurting a lot of feelings, but Consalvo says that's not at all the point...

"It's meant to be empowering for women and it's meant to be dating intelligence, I mean we're not bashing the guy."

She says that some guys have even asked to be reviewed.

"I've had friends who were looking for somebody, so I would rate them and put them out there for the girls to see."

The review questionnaire doesn't allow an all–out-stream-of-consciousness-bash-fest and it has fun and light-hearted responses. However, it also has multiple choice answers and hashtags used for rating men like #HygenicallyChallenged AND #NoseHair and #NoGoals. There are even some answers that hint at his sexual know-how. For example #bigfeet.

Some experts question whether the app is as innocent as its creators claim.

"You can imagine how any of us would feel, somebody rating us anonymously on our private lives," explained Kathleen Bogle.

Sociology Professor doctor Kathleen Bogle says that we live in a society that feels compelled to rate everything; you buy a dress online, you rate the store, you buy a book, you rate that. However, this is different.

"This is our personal life, and in terms of those qualities, this is going to hit home more than say, rating how we do at our job," Bogle said.

Not only that, but Bogle also says that this could be viewed as a power grab by women, after being subjected to judgment by men for centuries. She says this is not the way to go about it.

"Feminists have complained about that for a long time, so we can't do the same thing and then say it's OK. So, if we don't want a site where men are secretly and anonymously rating women, than we don't want to do the same thing."

Heartbreak never feels good, and sure, dating can be a pain in the rear, but most students still say that meeting a person, in person, is almost always the better way to go.

"You can't really judge until you actually meet them in person or have a real conversation because anyone could be out there saying anything," said a student.

Guys can opt out if they find they are on the site, or they can sign up for LuluDude, which allows them to create their own profile and update photos. However, they still can't see their ratings or find out who is rating them.

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