Budweiser to sell bowtie-shaped can - FOX 10 News | myfoxphoenix.com

Budweiser to sell bowtie-shaped can

Posted: Updated:
NEW YORK (MYFOXNY) -

Budweiser will start selling a bowtie-shaped aluminum can that mirrors Budweiser's bowtie logo.

It will become available in a special 8-pack on store shelves nationwide beginning May 6.

The can has been in development since 2010 and will be available only in the United States.

"This can is incomparable, like nothing you've ever seen before," said Pat McGauley, the company's vice president of innovation.

To make the can, engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser's can-making facility in Newburgh, N.Y.

The Newburgh plant, about 60 miles north of New York City, is where the cans will be shaped using a 16-step process.

An initial run of more than 10 million bowtie cans were produced in Newburgh.   An additional 8 million cans are scheduled to be produced this month.

Due to the can's slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

Anheuser-Busch says it is also test marketing a 25-ounce can that replaces a 24-ounce serving.

  • New York State NewsNew York State NewsMore>>

  • Temperature drops; snow moves in

    Temperature drops; snow moves in

    Wednesday, April 16 2014 6:15 AM EDT2014-04-16 10:15:30 GMT
    Fox 5 photoFox 5 photo
    Temperatures are below average for the remainder of the week. The mild weather made an exit in the Tristate region and snow moved in late Tuesday into Wednesday. Scattered showers, heavier rain, thunderstorms, and strong winds made a return. 
    Temperatures are below average for the remainder of the week. The mild weather made an exit in the Tristate region and snow moved in late Tuesday into Wednesday. Scattered showers, heavier rain, thunderstorms, and strong winds made a return. 
  • Service dogs trained in Westchester changing people's lives

    Service dogs trained in Westchester changing people's lives

    Tuesday, April 15 2014 7:06 PM EDT2014-04-15 23:06:44 GMT
    For the past 20 years, Monica La Peter, a breast cancer survivor, has relied on either a wheelchair or a walker to get around. Soon Monica will regain some of her independence. She is one of several disabled persons who will be going home with a service dog trained at East Coast Assistance Dog Program in Westchester County.
    For the past 20 years, Monica La Peter, a breast cancer survivor, has relied on either a wheelchair or a walker to get around. Soon Monica will regain some of her independence. She is one of several disabled persons who will be going home with a service dog trained at East Coast Assistance Dog Program in Westchester County.
  • Woman convicted in gun case tied to firefighter deaths

    Woman convicted in gun case tied to firefighter deaths

    Tuesday, April 15 2014 5:38 PM EDT2014-04-15 21:38:28 GMT
    AP photoAP photo
    A woman charged with buying guns for a convicted felon who later used them to kill two volunteer firefighters in an ambush was convicted Tuesday of falsifying business records. A state Supreme Court jury in Rochester found 25-year-old Dawn Nguyen, of the town of Greece, guilty because she lied when she said on a gun purchase form that she was buying the weapons for her own use.
    A woman charged with buying guns for a convicted felon who later used them to kill two volunteer firefighters in an ambush was convicted Tuesday of falsifying business records. A state Supreme Court jury in Rochester found 25-year-old Dawn Nguyen, of the town of Greece, guilty because she lied when she said on a gun purchase form that she was buying the weapons for her own use.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices