New Campaign Uses 'Philly Attitude' To Encourage Safety - FOX 10 News | myfoxphoenix.com

New Campaign Uses 'Philly Attitude' To Encourage Safety

Posted: Updated:
PHILADELPHIA -

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.

  • Local NewsMore>>

  • Only On Fox: Arsonist On The Loose In South Jersey Town

    Only On Fox: Arsonist On The Loose In South Jersey Town

    Wednesday, April 16 2014 4:45 PM EDT2014-04-16 20:45:07 GMT
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
  • Kraft Foods Group Recalls 96,000 Pounds Of Hot Dogs

    Kraft Foods Group Recalls 96,000 Pounds Of Hot Dogs

    Sunday, April 20 2014 9:24 PM EDT2014-04-21 01:24:54 GMT
    Kraft Foods Group, Inc. has issued a recall for approximately 96,000 pounds of Oscar Mayer Classic Wieners.
    Kraft Foods Group, Inc. has issued a recall for approximately 96,000 pounds of Oscar Mayer Classic Wieners.
  • Man Killed in Monroe Township Skydiving Accident

    Man Killed in Monroe Township Skydiving Accident

    Man Killed in Monroe Township Skydiving Accident

    Sunday, April 20 2014 9:03 PM EDT2014-04-21 01:03:12 GMT
    A person was injuredafter askydiving accident in Gloucester, Washington Township on Sunday afternoon.Police say the parachute did not open. The person landed on Tuckahoe Road right across from the United Artists movie theatre, which is about a half mile from Cross Keys Airport.Police are currently on the scene still investigating.Stay with Fox 29 for any updates on this story.
    A person was injuredafter askydiving accident in Gloucester, Washington Township on Sunday afternoon.Police say the parachute did not open. The person landed on Tuckahoe Road right across from the United Artists movie theatre, which is about a half mile from Cross Keys Airport.Police are currently on the scene still investigating.Stay with Fox 29 for any updates on this story.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices