Bob Sirott`s One More Thing about WBEZ’s new ad campaign
Posted:
Updated:
By Bob Sirott, FOX 32 News at Nine Co-Anchor - bio
CHICAGO (FOX 32 News) -
One more thing, about some commercials you're going to be hearing a lot about.
I'm not talking about the Super Bowl ads. It's the new advertising campaign for Chicago's public radio station, WBEZ and it's not what you'd expect.
You'll start seeing the ads Friday. "We want interesting people to hook up with interesting people and make more interesting people." "We want listeners tomorrow, go make babies today." Another ad reads, "Do it for Chicago."
The station is calling it their 2032 membership drive. The campaign encourages listeners in their 20s and 30s to "make babies" so that in 20 years they'll have more much needed younger listeners.
But if those teenagers were born into a public radio-loving family, they might be persuaded to keep listening, even through their teenage years.
Are they serious? No, of course not. But, they need to create loyalty among the young 25 and under Chicagoans who are not aware of NPR and WBEZ. They're smart enough to realize a message from Garrison Keeler isn't going to cut it. They need to do something outrageous that people will talk about. So far, mission accomplished.
If this doesn't work, maybe Rick can play Justin Bieber music.
Thursday, May 16 2013 9:49 PM EDT2013-05-17 01:49:53 GMT
Mayor Emanuel will celebrate two years in office by unveiling "Elevate Chicago" on Thursday, a series of construction projects to improve Navy Pier and McCormick Place.
Mayor Emanuel will celebrate two years in office by unveiling "Elevate Chicago" on Thursday, a series of construction projects to improve Navy Pier and McCormick Place.
Monday, February 25 2013 1:41 PM EST2013-02-25 18:41:37 GMT
Just as Oscar host Seth MacFarlane set his sights on a variety of targets with a mixture of hits and misses, the motion picture academy spread the gold around to a varied slate of films.
Just as Oscar host Seth MacFarlane set his sights on a variety of targets with a mixture of hits and misses, the motion picture academy spread the gold around to a varied slate of films.
Monday, May 20 2013 8:33 PM EDT2013-05-21 00:33:23 GMT
A Merrillville police officer shot a man Monday afternoon when the two got into a fight in the parking lot of the Merrillville Planned Parenthood office.
A Merrillville police officer shot a man Monday afternoon when the two got into a fight in the parking lot of the Merrillville Planned Parenthood office.
Monday, May 20 2013 5:52 PM EDT2013-05-20 21:52:14 GMT
Gov. Pat Quinn said Illinois lawmakers have a chance to make history on two fronts this month by approving a plan to fix the state's decades-old pension crisis and legalizing same-sex marriage.
Gov. Pat Quinn said Illinois lawmakers have a chance to make history on two fronts this month by approving a plan to fix the state's decades-old pension crisis and legalizing same-sex marriage.
Monday, April 22 2013 11:09 PM EDT2013-04-23 03:09:41 GMT
Over the weekend, the Tom Cruise sci-fi thriller "Oblivion" was number one at the box office. But the movie I'm talking about wasn't even in the top ten.
Over the weekend, the Tom Cruise sci-fi thriller "Oblivion" was number one at the box office. But the movie I'm talking about wasn't even in the top ten.
