Subway footlong sandwich really 11 inches? - FOX 10 News | myfoxphoenix.com

Subway footlong sandwich really 11 inches?

Posted: Updated:

By MAE ANDERSON

NEW YORK (AP) — What's in an inch? Apparently, enough missing meat, cheese and tomatoes to cause an uproar.

Subway, the world's largest fast food chain with 38,000 locations, is facing widespread criticism after a man who appears to be from Australia posted a photo on the company's Facebook page of one of its footlong sandwiches next to a tape measure that shows the sub is just 11 inches.

More than 100,000 people have "liked" or commented on the photo, which had the caption "Subway pls respond." Lookalike pictures popped up elsewhere on Facebook. And The New York Post conducted its own investigation that found that four out of seven footlong sandwiches that it measured were shy of the 12 inches that makes a foot.

The original photo was no longer visible by Thursday afternoon on Subway's Facebook page, which has 19.8 million fans. A spokesman for Subway, which is based in Milford, Conn., said Subway did not remove it.

Subway also said that the length of its sandwiches may vary slightly when its bread, which is baked at each Subway location, is not made to the chain's exact specifications.

"We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit," read an e-mailed statement.

The Subway photo — and the backlash — illustrates a challenge companies face with the growth of social media sites like Facebook, YouTube and Twitter. Before, someone in a far flung local in Australia would not be able to cause such a stir. But the power of social media means that negative posts about a company can spread from around the world in seconds.

"People look for the gap between what companies say and what they give, and when they find the gap — be it a mile or an inch — they can now raise a flag and say, 'Hey look at this,' I caught you," said Allen Adamson, managing director of branding firm Landor Associates in New York.

Subway has always offered footlong sandwiches since it opened in 1965. A customer can order any sandwich as a footlong. The chain introduced a $5 footlong promotion in 2008 as the U.S. fell into the recession, and has continued offering the popular option throughout the recovery.

An attempt to contact someone with the same name and country as the person who posted the photo of the footlong sandwich on Subway's Facebook page was not returned on Thursday.

But comments by other Facebook users about the photo ran the gamut from outrage to indifference to amusement. One commenter urged people to "chill out." Another one said she was switching to Quiznos. And one man posted a photo of his foot in a sock next to a Subway sandwich to show it was shorter than a "foot."

"I've never seen so many people in an uproar over an inch. Wow," read one Facebook post. "Let's all head to McDonald's and weigh a Quarter Pounder," suggested another poster.

The Subway footlong photo is just the latest in a string of public relations headaches for that were caused by a negative photo or event about a company going viral.

Last year, a Burger King employee tweeted with a picture of someone standing in sneakers on two tubs of uncovered lettuce. Domino's Pizza employees posted a video on YouTube of workers defacing a pizza in 2009. And a KitchenAid employee last year made a disparaging remark about President Obama using the official KitchenAid Twitter account.

  • Today on Good DayToday on Good DayMore>>

  • Driver-less cars highlights at NY Auto Show

    Driver-less cars highlights at NY Auto Show

    Friday, April 18 2014 1:46 PM EDT2014-04-18 17:46:00 GMT
    The future is here when it comes to vehicles. The auto industry has packed nearly 1,000 automobiles into the Jacob Javits Center on Manhattan's West Side for the 2014 NY Auto Show.   Among the 'must-sees' is a hydrogen-powered vehicle and a prototype with cameras that allow you to see the ground underneath as you drive over it.
    The future is here when it comes to vehicles. The auto industry has packed nearly 1,000 automobiles into the Jacob Javits Center on Manhattan's West Side for the 2014 NY Auto Show.   Among the 'must-sees' is a hydrogen-powered vehicle and a prototype with cameras that allow you to see the ground underneath as you drive over it.
  • Valerie Harper: I am not cancer-free

    Valerie Harper: I am not cancer-free

    Friday, April 18 2014 11:48 AM EDT2014-04-18 15:48:29 GMT
    “I was supposed to be dead before last Easter," said Valerie Harper about her diagnosis of cancer in the lining around her brain.  Harper's indomitable spirit and the support from fans of her character 'Rhoda' in the 1970s hit series 'The Mary Tyler Moore Show' has kept her going. "It’s a tasty headline," said Harper about the magazine where the inaccurate report was made.
    “I was supposed to be dead before last Easter," said Valerie Harper about her diagnosis of cancer in the lining around her brain.  Harper's indomitable spirit and the support from fans of her character 'Rhoda' in the 1970s hit series 'The Mary Tyler Moore Show' has kept her going. "It’s a tasty headline," said Harper about the magazine where the inaccurate report was made.
  • Good Day Cafe: Easter dessert by Chef Eric Ripert

    Good Day Cafe: Easter dessert by Chef Eric Ripert

    Friday, April 18 2014 10:05 AM EDT2014-04-18 14:05:18 GMT
    Chef Eric Ripert, owner of Le Bernardin, prepared milk chocolate pots de creme egg in the Good Day Cafe. Chef Ripert is taking part in an gala fundraiser for City Harvest. For more information on the event and how you can help the two million New Yorkers who face hunger yearly, visit CityHarvest.org
    Chef Eric Ripert, owner of Le Bernardin, prepared milk chocolate pots de creme egg in the Good Day Cafe. Chef Ripert is taking part in an gala fundraiser for City Harvest. For more information on the event and how you can help the two million New Yorkers who face hunger yearly, visit CityHarvest.org
  • Your MoneyMore>>

  • Getting married? You may want your prenup to protect your 'digital privacy'

    Getting married? You may want your prenup to protect your 'digital privacy'

    Friday, April 18 2014 10:11 PM EDT2014-04-19 02:11:48 GMT
    Realty TV star Kim Kardashian probably wished she did have one before she walked down the aisle with Kris Humphries. We might never have known about Tiger Woods' cheating ways if he had one. And figure skater Johnny Weir is insisting on one as part of his post-nuptial agreement. What is it? A digital privacy clause. New York City divorce lawyer Bettina Hindin says once you push "send" someone can find it.
    Realty TV star Kim Kardashian probably wished she did have one before she walked down the aisle with Kris Humphries. We might never have known about Tiger Woods' cheating ways if he had one. And figure skater Johnny Weir is insisting on one as part of his post-nuptial agreement. What is it? A digital privacy clause. New York City divorce lawyer Bettina Hindin says once you push "send" someone can find it.
  • Grocery-store etiquette

    Grocery-store etiquette

    Friday, April 18 2014 7:24 PM EDT2014-04-18 23:24:07 GMT
    Whether barricading shopping aisles with abandoned carts, massaging every piece of fruit in the building, or blankly staring at a shelf of items so no one else can pick one, grocery store pests can turn a quick trip to restock your fridge into a nightmare.
    Whether barricading shopping aisles with abandoned carts, massaging every piece of fruit in the building, or blankly staring at a shelf of items so no one else can pick one, grocery store pests can turn a quick trip to restock your fridge into a nightmare. In the hope of gently educating those unclear on grocery-shopping etiquette, we asked you to help us put together a list of what not to do.
  • Expert: credit cards are not fully secure

    Expert: credit cards are not fully secure

    Friday, April 18 2014 6:49 PM EDT2014-04-18 22:49:51 GMT
    Another week and another credit card hacking at a major retailer. This time it was Michael's craft store. Consumers are uneasy because current credit card technology is antiquated. "The fact is you cannot protect your credit cards, you can't every time you give it out it is vulnerable to fraud," says Robert Siciliano, McAfee identity theft expert.
    Another week and another credit card hacking at a major retailer. This time it was Michael's craft store. Consumers are uneasy because current credit card technology is antiquated. "The fact is you cannot protect your credit cards, you can't every time you give it out it is vulnerable to fraud," says Robert Siciliano, McAfee identity theft expert.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices