DPS launches new text messaging system for parents - FOX 10 News | myfoxphoenix.com

DPS launches new text messaging system for parents

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By FOX 2 News Staff

DETROIT (WJBK) -- Detroit Public Schools on Thursday launched a new service that will enhance parent communication by allowing the district and schools to deliver important information via opt-in SMS text messaging.

In order to participate in the new service, parents must opt-in and indicate a willingness to receive text messages to their phones. Spokesman Steve Wasko says the district plans to use the system for emergency alerts and timely messages.

On Thursday parents should receive a text message asking them to text the word yes, optin, or subscribe when they receive a text message on behalf of Detroit Public Schools. Or parents can start the process by texting any of the words yes, optin, or subscribe to the number 68453.

"This new SMS text messaging service will enhance our extensive system of communicating and engaging with our parents and offer our schools and the district another important tool to notify our parents quickly in emergencies," Chief Operating Officer Mark Schrupp said.

Opting in does not mean parents will immediately start receiving text messages. It simply means they have indicated a willingness to receive messages from the district and schools. Parents can also opt out at any time

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