'Say Something Nice' Campaign Aims To Start Camden Facelift

"A city invincible" – that's what poet Walt Whitman called Camden over 100 years ago.

But now that once great city is plagued by high crime, unemployment and despair.

Now, there's a campaign underway to change Camden's image.

The website SaySomethingNiceAboutCamden.org showcases athletes, local celebrities, and the history of Camden to help spread the positive image.

The SaySomethingNice billboard is sponsored by local businesses as well as the mayor who thinks the campaign won't work overnight - but will have a lasting positive impact.

"It begins to help by overcoming despair and fear and again bringing back a sense of hope for people to believe," Mayor Dana Redd says.

Residents say the campaign is much needed in a town where 42-percent of the population is living below the poverty line.