DETROIT (WJBK) -- We make a lot of great products in the U.S. Watches aren't normally on that list, but a company called Shinola is trying to change that by making their watches in Detroit, and they're hoping to revolutionize the industry.
"The idea of made in Detroit, watches made in Detroit, there was a lot of raised eyebrows," said Heath Carr.
Carr and his partners knew exactly what they were doing. They wanted to create a line of high quality products that showcased American innovation and talent.
"Detroit kept coming to the top of the list because of its history in manufacturing," Carr said.
However, the people of Detroit are the ones who really sealed the deal.
"We fell in love with the city. Everybody we ran into said how can I help? And that was a big part of our decision to be here," Carr explained.
Shinola is based inside Detroit's College for Creative Studies and employees about 20 people -- a number that is expected to more than double within the next few months.
The company sponsors CCS classes, brings in interns and has even hired students as designers.
"It's something where we can capture that local talent and keep it local," said Carr. "We'll have leather goods, journals, bicycles, watches."
Every item proudly representing the city that started it all.
"This is the place we want to be," said Carr.
Shinola's watches are scheduled to hit the market next spring and a limited number of bikes are available for purchase now.
Thursday, May 23 2013 8:39 PM EDT2013-05-24 00:39:46 GMT
Army Specialist Jenna Beno bravely fought for our country. Sadly, she died after an attack in Iraq. Thursday, the young soldier was honored during an emotional ceremony in Clarkston.
Army Specialist Jenna Beno bravely fought for our country. Sadly, she died after an attack in Iraq. Thursday, the young soldier was honored during an emotional ceremony in Clarkston.
Wednesday, May 22 2013 2:28 AM EDT2013-05-22 06:28:15 GMT
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
Monday, May 20 2013 11:08 PM EDT2013-05-21 03:08:56 GMT
A small dog was taken from a woman's car on Sunday. Now a woman claims she wasn't trying to steal the dog. She was trying to save its life because it was locked in a car on a hot day.
A small dog was taken from a woman's car on Sunday. Now a woman claims she wasn't trying to steal the dog. She was trying to save its life because it was locked in a car on a hot day.
Saturday, May 25 2013 9:17 PM EDT2013-05-26 01:17:14 GMT
Windsor and Detroit officials have submitted a bid to host Wrestlemania in 2015 and/or 2016. It has become one of the biggest sports entertainment events in the country.
Windsor and Detroit officials have submitted a bid to host Wrestlemania in 2015 and/or 2016. It has become one of the biggest sports entertainment events in the country. Wrestlemania is the SuperBowl of sports and entertainment.
Saturday, May 25 2013 8:29 PM EDT2013-05-26 00:29:51 GMT
A man accused of killing his wife and two children in Novi in 2008 has been extradited from India to Metro Detroit to face murder charges. His arrest could end a five-year-old murder mystery.
A man accused of killing his wife and two children in Novi in 2008 has been extradited from India to Metro Detroit to face murder charges. His arrest could end a five-year-old murder mystery.
Friday, May 24 2013 11:58 PM EDT2013-05-25 03:58:44 GMT
Police say a woman was held captive at a hotel for several days and forced to have sex around the clock with multiple men, whoever would pay the price. 26-year-old Deante Brown now faces sex trafficking charges.
Police say a woman was held captive at a hotel for several days and forced to have sex around the clock with multiple men, whoever would pay the price. 26-year-old Deante Brown now faces sex trafficking charges.
Friday, May 24 2013 11:18 PM EDT2013-05-25 03:18:53 GMT
Dairy Boy keeps getting hit with tire tracks in the yard, so they brought in boulders to act as a visual warning and physical reminder not to cut the corner. Now they've been told those rocks must go.
Dairy Boy keeps getting hit with tire tracks in the yard, so they brought in boulders to act as a visual warning and physical reminder not to cut the corner. Now they've been told those rocks must go.
Friday, May 24 2013 10:34 PM EDT2013-05-25 02:34:36 GMT
The pediatrician called him a big baby, his parents believed their boy was genetically destined to be obese, but he proved them all wrong. One day, he made a critical decision and became a weight loss winner.
The pediatrician called him a big baby, his parents believed their boy was genetically destined to be obese, but he proved them all wrong. One day, he made a critical decision and became a weight loss winner.
Friday, May 24 2013 8:54 PM EDT2013-05-25 00:54:08 GMT
More than 150 dogs have been removed from locations owned by a breeding facility in Michigan's northern Lower Peninsula, where officials said the animals were living in outdoor enclosures with little protection.
More than 150 dogs have been removed from locations owned by a breeding facility in Michigan's northern Lower Peninsula, where officials said the animals were living in outdoor enclosures with little protection.
Friday, May 24 2013 7:06 PM EDT2013-05-24 23:06:29 GMT
Krazy Jim's Blimpy Burger, an institution for generations of University of Michigan students in Ann Arbor, is about to undergo a historic change of address.
Krazy Jim's Blimpy Burger, an institution for generations of University of Michigan students in Ann Arbor, is about to undergo a historic change of address.
Friday, May 24 2013 6:54 PM EDT2013-05-24 22:54:49 GMT
Gleaming stainless steel circa 1975 provides the once futuristic setting for Southfield's best-kept secret -- Anthony's Coney Cafe inside the IBM building at Nine Mile and Southfield Road.
Gleaming stainless steel circa 1975 provides the once futuristic setting for Southfield's best-kept secret -- Anthony's Coney Cafe inside the IBM building at Nine Mile and Southfield Road.
Friday, May 24 2013 5:31 PM EDT2013-05-24 21:31:37 GMT
A home explosion in Royal Oak back in February killed a man and damaged dozens of houses. Now some homeowners are complaining that insurance companies are making repairs difficult.
A home explosion in Royal Oak back in February killed a man and damaged dozens of houses. Now some homeowners are complaining that insurance companies are making repairs difficult.
Friday, May 24 2013 1:52 PM EDT2013-05-24 17:52:39 GMT
Alan Lee asks Wallace if the subject of Viagara will 'come up' in Wallace's scheduled interview with former Senator Bob Dole. Wallace responds, "Comes up, really that's what you're going to say?"
Alan Lee asks Wallace if the subject of Viagara will 'come up' in Wallace's scheduled interview with former Senator Bob Dole. Wallace responds, "Comes up, really that's what you're going to say?"
