A billboard that will be placed outside Nevada public schools is sure to make for interesting Thanksgiving dinner conversation, that is, if kids let the turkey make it to the table.
PETA plans to place a billboard that reads, "KIDS: If you wouldn't eat your dog, why eat a turkey? Go vegan," with a picture of a dog head on a turkey body, near Reno public schools.
Similar ads will be run outside public schools in California, and were placed in Canada in September.
"Kids love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they want to switch out those drumsticks for Tofurky," Marta Homlberg, associate director of Youth Outreach Campaigns for peta2 said in a press release.
"This Thanksgiving, families can give turkeys something to be thankful for by choosing delicious vegan meals."
But not everyone is as excited about this billboard as PETA. The billboard ran in Canada during the country's Thanksgiving season and was met with resistance from turkey producers.
"It's not classy, and not tasteful," Bill Uruski, chairman of the Turkey Producers in Canada told The Winnipeg Sun.
PETA is also offering free tombstones for kids to stick into the Thanksgiving turkey. The tombstone reads, "Here Lies the Corpse of a Tortured Bird."
Children can visit the website and request a tombstone in the mail for free as long as they tell PETA why they don't eat turkey. There is also the option to download the tombstone and tape to a toothpick.
"Thanksgiving is a time for reflection and kindness, and we should not celebrate this by eating the decomposing corpse of a tortured bird," Lauren Stroyeck, a PETA spokeswoman told The Winnipeg Sun.
"I don't think it will have any traction," Uruski said.