SYLVAN LAKE, Mich. (MyFox Detroit) -- It's perfect for ages five to 105. ROXObands are a silicon bracelets that are fun, different, interchangeable and a personal expression of who you are.
"ROXO is Facebook on your wrist. You can take whatever picture that you like, whatever you're in to, and you can transform that onto your wrist and you can wear it," said Greg Ramfos.
He is the owner who came up with ROXO and now has a 20,000 square foot facility in Sylvan Lake.
"We have two things. One is we have the best workforce in the world, and two, the technology that's just located here in Michigan is unbelievable."
The first step is picking out your band.
"We have 36 different color bands. We have glow in the dark bands. We have swirl bands. We have just about every major color you can think of, and they come in four sizes -- small, medium and large, then extra large. And so that way you can customize to the size that your comfortable with."
Then choose the beads that are unique and personal to you.
"We offer over 2,000 selections right now on our website," Ramfos said. "A large band can hold over 15 ROXOs, but the whole idea is when you first purchase ROXOs, you're going to be excited because you're going to like them all, and just pick one or two, snap them on. They snap on and off really easy."
ROXO started in 2010 and in less than two years they've become larger than what they could ever imagine.
"We were able to deliver to Walmart in six weeks, which is one of the fastest launches in the history of Walmart, and guess where it was done? Right here in Michigan," Ramfos said. "We're in over 4,000 stores nationwide. We're about ready to move into Canada."
You can purchase ROXO online, at Walmart or various other retail stores around Southeastern Michigan.
"The ROXO brand itself is $5.95. You get the ROXO and you get a sticker, a reusable sticker that goes with it. The bands are a dollar."
Friday, May 17 2013 5:20 PM EDT2013-05-17 21:20:27 GMT
Fox 2's Jessica Starr and her husband welcomed their precious baby boy into the world on Friday. The baby weighed in at 8.1 pounds and measured 20.5 inches long.
Fox 2's Jessica Starr and her husband welcomed their precious baby boy into the world on Friday. The baby weighed in at 8.1 pounds and measured 20.5 inches long.
Wednesday, May 8 2013 5:17 PM EDT2013-05-08 21:17:51 GMT
Severe weather can happen at any time in Southeast Michigan. One main threat is lightning, which can cause forest, grass and house fires. Jessica Starr has a closer look at this dangerous occurrence.
Severe weather can happen at any time in Southeast Michigan. One main threat is lightning, which can cause forest, grass and house fires. Jessica Starr has a closer look at this dangerous occurrence.
Tuesday, April 23 2013 11:26 AM EDT2013-04-23 15:26:59 GMT
HisHwy is a faith-based wristband company located right here in Michigan. With HisHwy bands you can easily represent your belief allowing you to display it openly and to evangelize easily.
HisHwy is a faith-based wristband company located right here in Michigan. With HisHwy bands you can easily represent your belief allowing you to display it openly and to evangelize easily.
Saturday, May 25 2013 8:49 PM EDT2013-05-26 00:49:19 GMT
Weather Authority Christa Quinn says it will be cool but sunny the rest of the holiday weekend. Some areas in the thumb could even see patchy frost Sunday morning. High Sunday 68.
Weather Authority Christa Quinn says it will be cool but sunny the rest of the holiday weekend. Some areas in the thumb could even see patchy frost Sunday morning. High Sunday 68.
Wednesday, May 22 2013 9:23 PM EDT2013-05-23 01:23:55 GMT
When weather moves across the state of Michigan it often creates a dramatic scene of shapes and colors that are much art as fury. A look at some photos from Wednesday's storms.
When weather moves across the state of Michigan it often creates a dramatic scene of shapes and colors that are much art as fury. A look at some photos from Wednesday's storms.
Friday, May 17 2013 5:20 PM EDT2013-05-17 21:20:27 GMT
Fox 2's Jessica Starr and her husband welcomed their precious baby boy into the world on Friday. The baby weighed in at 8.1 pounds and measured 20.5 inches long.
Fox 2's Jessica Starr and her husband welcomed their precious baby boy into the world on Friday. The baby weighed in at 8.1 pounds and measured 20.5 inches long.
Wednesday, May 8 2013 5:18 PM EDT2013-05-08 21:18:19 GMT
The strongest thunderstorms, those with very powerful updrafts, can produce very large hail -- the kind that can dent cars or aluminum siding and damage a roof or destroy farmers' crops.
The strongest thunderstorms, those with very powerful updrafts, can produce very large hail -- the kind that can dent cars or aluminum siding and damage a roof or destroy farmers' crops. Tragically, people have been killed by getting hit with large hailstones.
Wednesday, May 8 2013 5:17 PM EDT2013-05-08 21:17:51 GMT
Severe weather can happen at any time in Southeast Michigan. One main threat is lightning, which can cause forest, grass and house fires. Jessica Starr has a closer look at this dangerous occurrence.
Severe weather can happen at any time in Southeast Michigan. One main threat is lightning, which can cause forest, grass and house fires. Jessica Starr has a closer look at this dangerous occurrence.
You can catch flight delays before you leave home by checking in here with the Air Traffic Control Center. Provided by the Federal Aviation Administration and updated in real time, get the information you can't get over the phone.
Saturday, May 25 2013 9:17 PM EDT2013-05-26 01:17:14 GMT
Windsor and Detroit officials have submitted a bid to host Wrestlemania in 2015 and/or 2016. It has become one of the biggest sports entertainment events in the country.
Windsor and Detroit officials have submitted a bid to host Wrestlemania in 2015 and/or 2016. It has become one of the biggest sports entertainment events in the country. Wrestlemania is the SuperBowl of sports and entertainment.
Saturday, May 25 2013 8:29 PM EDT2013-05-26 00:29:51 GMT
A man accused of killing his wife and two children in Novi in 2008 has been extradited from India to Metro Detroit to face murder charges. His arrest could end a five-year-old murder mystery.
A man accused of killing his wife and two children in Novi in 2008 has been extradited from India to Metro Detroit to face murder charges. His arrest could end a five-year-old murder mystery.
Friday, May 24 2013 11:58 PM EDT2013-05-25 03:58:44 GMT
Police say a woman was held captive at a hotel for several days and forced to have sex around the clock with multiple men, whoever would pay the price. 26-year-old Deante Brown now faces sex trafficking charges.
Police say a woman was held captive at a hotel for several days and forced to have sex around the clock with multiple men, whoever would pay the price. 26-year-old Deante Brown now faces sex trafficking charges.
Friday, May 24 2013 11:18 PM EDT2013-05-25 03:18:53 GMT
Dairy Boy keeps getting hit with tire tracks in the yard, so they brought in boulders to act as a visual warning and physical reminder not to cut the corner. Now they've been told those rocks must go.
Dairy Boy keeps getting hit with tire tracks in the yard, so they brought in boulders to act as a visual warning and physical reminder not to cut the corner. Now they've been told those rocks must go.
Friday, May 24 2013 10:34 PM EDT2013-05-25 02:34:36 GMT
The pediatrician called him a big baby, his parents believed their boy was genetically destined to be obese, but he proved them all wrong. One day, he made a critical decision and became a weight loss winner.
The pediatrician called him a big baby, his parents believed their boy was genetically destined to be obese, but he proved them all wrong. One day, he made a critical decision and became a weight loss winner.
Friday, May 24 2013 8:54 PM EDT2013-05-25 00:54:08 GMT
More than 150 dogs have been removed from locations owned by a breeding facility in Michigan's northern Lower Peninsula, where officials said the animals were living in outdoor enclosures with little protection.
More than 150 dogs have been removed from locations owned by a breeding facility in Michigan's northern Lower Peninsula, where officials said the animals were living in outdoor enclosures with little protection.
Friday, May 24 2013 7:06 PM EDT2013-05-24 23:06:29 GMT
Krazy Jim's Blimpy Burger, an institution for generations of University of Michigan students in Ann Arbor, is about to undergo a historic change of address.
Krazy Jim's Blimpy Burger, an institution for generations of University of Michigan students in Ann Arbor, is about to undergo a historic change of address.
Friday, May 24 2013 6:54 PM EDT2013-05-24 22:54:49 GMT
Gleaming stainless steel circa 1975 provides the once futuristic setting for Southfield's best-kept secret -- Anthony's Coney Cafe inside the IBM building at Nine Mile and Southfield Road.
Gleaming stainless steel circa 1975 provides the once futuristic setting for Southfield's best-kept secret -- Anthony's Coney Cafe inside the IBM building at Nine Mile and Southfield Road.
Friday, May 24 2013 5:31 PM EDT2013-05-24 21:31:37 GMT
A home explosion in Royal Oak back in February killed a man and damaged dozens of houses. Now some homeowners are complaining that insurance companies are making repairs difficult.
A home explosion in Royal Oak back in February killed a man and damaged dozens of houses. Now some homeowners are complaining that insurance companies are making repairs difficult.
Friday, May 24 2013 1:52 PM EDT2013-05-24 17:52:39 GMT
Alan Lee asks Wallace if the subject of Viagara will 'come up' in Wallace's scheduled interview with former Senator Bob Dole. Wallace responds, "Comes up, really that's what you're going to say?"
Alan Lee asks Wallace if the subject of Viagara will 'come up' in Wallace's scheduled interview with former Senator Bob Dole. Wallace responds, "Comes up, really that's what you're going to say?"
