General Mills, a Fortune 500 company and one of Minnesota's largest, came out Wednesday against a proposed state constitutional amendment banning same-sex marriage.
In a letter addressed to General Mills employees and Minnesota residents, Ken Charles, vice president of global diversity and inclusion, stated the company doesn't believe the proposed ban is in the best interests of their employees or the state's economy.
CEO Ken Powell surprised employees at a gay pride reception on Wednesday night, and gay marriage opponents were quick to accuse Betty Crocker of declaring war on marriage, calling the announcement "regrettable."
However, General Mills says the announcement isn't about politics. Instead, it's about making Minnesota attractive for business and drawing top talent to the state.
The company has worked for decades to create an inclusive culture for employees and believes Minnesota should as well, said General Mills spokesman Tom Forsythe. Yet, no one at the company wanted to talk on camera about the public stance.
Minnesotans United for All Families told FOX 9 News they believe the announcement could still put pressure on other companies that get high marks from gay rights groups, such as 3M, Best buy, Medtronic, Supervalu and United Health.
The Corporate Fairness Project for the National Organization for Marriage previously urged large employers in Minnesota not to support either side of the issue.
St. Jude Medical, Starbucks, RBC Wealth Management and Carlson Companies have also publicly opposed the proposal. The voting public will decide the matter come November.